Yakima

For four decades, Yakima’s trusted solutions have transformed the way people travel. They are leaders in their category, packing heritage, safety, design sensibility, and street smarts into every product. Based in the Pacific Northwest, they have the great outdoors right at their doorstep. From valleys and peaks to banks and backlands, the grounds Yakima’s designers roam makes them feel at home. They wanted to give everyone that same freedom to wander, the right to be unruly, and the confidence to go more rogue. Because a story is all about the journey, after all, we don’t have wild sides, we have wild souls.