Serfas

Serfas was founded upon two principles: exceptional customer service and innovative products. With backgrounds in retail, founders Ray and Domino set out to create Serfas, a bicycle accessories company, to build upon their success in creating and introducing innovative gel comfort saddles to the cycling industry. Over 20 years later this innovative philosophy remains strong throughout company values, friendly educated staff, and personal touches on all levels. Serfas guarantee their customers are getting the highest value in the products they purchase. Looking to the future they strive to continue the legacy as a recognized brand known for its great products, the hard working intelligent people behind them, and the wonderful cyclists of all kinds they make them for.