In 1994 Nick Vandecauter, former mechanic at the Lotto team, asked to produce oil for bikes. Morgan Oils responded to the request and made several types of oil. After extensive testing of these samples, they were fine-tuned and Morgan Oils started sponsoring the Belgian Lotto and French Casino team, without actually distributing products in the bike industry.
Year by year Morgan Blue sponsored more and more professional cycling teams. Today more than 60% of the chains and more than 20% of the legs in the World Tour peloton circle with Morgan Blue oil on it. Over 20 professional cycling teams choose for the products of Morgan Blue. This collaboration is not only a transfer of products towards the teams. There exists an interaction thanks to the close cooperation with mechanics, soigneurs and the riders themselves. This feedback from the professional cycling environment is used to improve the products continuously and was also a sign for the company to start producing competition lubricants.
