Every chain is only as strong as its weakest link. In contrast, the PowerLink connection is just as strong and durable as every other link in the chain. It can be opened and closed as may times as you want without using any tools.
SRAM was founded on a single product in 1987 and introduced the Grip Shift (or twist shift) shifter to the road bike market in 1988. In 1991 that technology was adapted for mountain bikes, and SRAM quickly grew. Their commitment to industry leading innovation and passion for delivering an improved riding experience has seen them rise to become one of the most recognizable brands in the bike components market.
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