Purpose and Philosophies
Purpose
Enriching mind, body, earth and soul with the freedom of riding.
Philosophies
People
We care about our people, people are our number 1 and everyone deserves their own Brightness of Future.
Customers
We are driven by recognising the customer’s perspective. The customer always has a choice.
Profit
1 + 2 = 3. We believe profit is the best measure of success.
Ownership
It's important to treat the business like it's your own business, with passion for your role.
Take Responsibility
We look within and take responsibility for our success and failures.
Irreverence
We take our business seriously but we don't take ourselves too seriously.
Egalitarianism
There is no us & them. Each individual has equal privileges & rights.
Incentives
When based on key numerical outcomes, what gets rewarded gets done.
Family, Village, Tribe
A lean, flat structure with transparent communication. Small teams of 8 or less.
One Best Way
The discipline to follow standard systems until a better way is found. We value common sense over conventional wisdom.