Support Cyclists is not just a slogan, but a real commitment at Selle Royal. Though in business for over 50 years, the company continues to evolve, listening to Cyclists and the Bicycle World to deeply understand needs, anticipating trends and become a social facilitator promoting a Bicycling Lifestyle. They develop their products with passion, day after day. Founded in Italy 1956, the company continues to evolve, listening to Cyclists and the Bicycle World. Because to evolve you have to innovate, and to move forward you have to look back.