The 100% brand has always been synonymous with motocross Americana since the early 1980’s, the iconic logo and has been linked to many historic moments when it graced the factory racing equipment of the biggest names in motocross. Today, 100% have taken their sprit for motocross racing and diversified into Mountain Bike trails, Downhill slopes, and BMX tracks, allowing a whole new generation of riders to access class-leading performance gear and feel like a professional whether they are on the line for a championship or in everyday life. 100% is here to ask you: How much effort do you give? If you aren’t giving it 100% you will regret it!