Make suffering indoors incredibly fun with Zwift’s immersive virtual worlds and hardware that bring realistic riding to your own space. Trainers and accessories that turn sweat sessions into games with smart resistance, real roads, and even cliffs to climb—all without stepping outside.

Every workout becomes a ride, complete with virtual shifting, mountain gradients, and cheering crowds—no gym required.

Started in 2014 by cycling lovers and game developers Jon Mayfield, Eric Min, Scott Barger and Alarik Myrin, Zwift began as a way to make indoor training social and fun rather than a chore. It launched in invite-only beta in September 2014, opened to more riders in 2015, and has since grown into the go-to platform for virtual ride-alikes, group rides, races and more.

That history carries into everything Zwift offers today. The same passion for realism, community and tech pushed the creation of smart trainers, virtual shifting, and hardware like the Ride Smart Bike. Every product aims to make your indoor training feel, look and sound closer to riding outdoors.

• Zwift Smart Trainer
• Zwift Smart Trainer Bike
• Zwift Trainer Accessories

• Virtual worlds that match your wattage and will Zwift adjusts trainer resistance when you hit hills, descents or flats in-game so your legs actually feel the climb and coast downhill.
• Smart hardware built for shared motivation Trainers that measure power and cadence accurately and sync via Bluetooth or ANT+ let you ride with friends around the globe or do coach-planned workouts.
• Smoother gear changes and less maintenance With the Zwift Cog and Click you get silent, instant virtual shifting with fewer mechanical parts to worry about.
• Gear that tricks down from elite to everyday Design features from pro-level trainers are baked into more affordable versions so you get durability and precision without pro-prices.