Champions Choice starts with pride, crafting products to handle the heat, grit and everything in between. You get smart tubeless sealants that last longer, seal faster and keep tyres airtight without fuss.

Champions Choice was founded by Lusty Industries, who also distributes Troy Lee Designs, Crank Brothers and Maxima, led by a goal to bring sealants built for real riding conditions. The brand’s core products are developed in collaboration with original equipment specialists and test riders.

Rigorous attention to detail meets harsh weather and demanding terrain, so when you ride with Champions Choice, you benefit from sealants designed for local landscapes that perform every ride.

• Champions Choice Sealants & Tubeless Accessories

• Made for Australia & New Zealand means formulation that handles hot, dry summers and wet winters without drying out prematurely.
• Eco-responsible chemistry uses non-latex, non-toxic and non-corrosive ingredients so you stay safer on hands and rims.
• Microfibre technology delivers sealing of punctures up to six millimetres and keeps tyres usable for over six months without full service.
• Easy workshop-friendly design includes built-in valve core remover and straw applicator for clean top-ups without breaking beads.