In this rapidly changing world, everyone is seeking a healthier and more enriched lifestyle. While it is important to accept changes proactively, we must also adhere to something basic, and something unchangeable, upon which we should create new value. Shimano hopes to help realize such a wonderful lifestyle by offering bicycle components, fishing tackle, and rowing equipment.
Taking advantage of original technologies and a wealth of experience accumulated throughout Shimano’s long history, they develop innovative products that go beyond the expectations of cyclists, anglers, and rowers. Shimano believe that their Captivating Products should feature not only exceptional quality and performance, but also a fascinating design that appeals to respective users’ sensitivities at first touch.