5% Best Price Guarantee
If you find a cheaper price, we will beat it by 5%*
- Applies to any cheaper price found in New Zealand.
- When the competitor's final price inclusive of any taxes and delivery fees.
- Excludes Garmin products, other exclusions apply.
Check available shipping methods
Click & Collect Available
• Pick-up In-store in 1-4 days* • Only available on items already in-stock • Contactless only in Level 3 More info »
Courier Delivery Available
• $4.99 for orders $99 & under • Free for orders over $99 • $59.99 for bikes & bulky items • Bikes will be delivered boxed More info »
No added colours, gluten free. Made in New Zealand.
Each 50g Fluid Energy gel contains 22g - 23g of carbohydrates
PURE Sports Nutrition was developed by brother and sister Simon & Marewa Kraak in 2012 after failing to find natural sports nutrition products. Simon is a keen road cyclist and Marewa is a qualified Sports and Exercise Nutritionist, former New Zealand representative rower and elite road cyclist. Both led fit and healthy lives but found it hard to get high quality, natural sports nutrition products to train and race with. The PURE Sports Nutrition range is proudly produced in New Zealand and has been designed with sports science in mind. The PURE brand stands for high quality, natural products that work, containing no artificial ingredients or colours. The range has grown to provide high-quality products before, during and after your workouts.