{"title":"Serfas","description":"\u003cp\u003eSerfas was founded upon two principles: exceptional customer service and innovative products. With backgrounds in retail, founders Ray and Domino set out to create Serfas, a bicycle accessories company, to build upon their success in creating and introducing innovative gel comfort saddles to the cycling industry. Over 20 years later this innovative philosophy remains strong throughout company values, friendly educated staff, and personal touches on all levels. Serfas guarantee their customers are getting the highest value in the products they purchase. Looking to the future they strive to continue the legacy as a recognized brand known for its great products, the hard working intelligent people behind them, and the wonderful cyclists of all kinds they make them for.\u003c\/p\u003e","products":[{"product_id":"serfas-brakecable-kit-road-fr-rr-ss","title":"Serfas Brakecable Kit Road Fr+RR SS","description":"All Serfas cables are stretched and then run through a variety of machines to completely remove all raised areas to 100% guarantee completely smooth operation. 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Durable reinforced bag edges and stiffened wheel-facing bag panel provide increased durability while the silver reflective safety stripes (Rear-Facing when mounted to Bike), reflective Serfas Logo and light attachment look on each side increase visibility and safety on the road.","brand":"Serfas","offers":[{"title":"Default Title","offer_id":34485057126555,"sku":"GEXCSGMR","price":123.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Serfas-Pannier-Double-Bag-Black.jpg?v=1755080805"},{"product_id":"serfas-mirror-barend-stainles-long-62mm","title":"Serfas Mirror Barend Stainless Long 62mm","description":"Ride smart and safe with the Serfas Bar End Mirror to help increase awareness and visibility of your surroundings as you ride. Manufactured with an unbreakable Stainless Steel Lens with an Eco-friendly high impact nylon base. The universal design fit is suitable for both the left and right side.","brand":"Serfas","offers":[{"title":"Default Title","offer_id":34485065679003,"sku":"DATFPPSR","price":31.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Serfas-Mirror-Barend-Stainless-Long-62mm.jpg?v=1755080917"},{"product_id":"serfas-mirror-barend-stainles-short-68mm","title":"Serfas Mirror Barend Stainless Short 68mm","description":"Ride smart and safe with the Serfas Bar End Mirror to help increase awareness and visibility of your surroundings as you ride. Manufactured with an unbreakable Stainless Steel Lens with an Eco-friendly high impact nylon base. 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With a higher up and more easily noticed helmet safety light motorists will appreciate your improved visibility and your mother will thank you for playing it safe. While the Magnetic Retention System safely breaks away during crash, mitigating potential for Helmet malfunction or failure that would lead to compromised protection.\u003c\/p\u003e","brand":"Serfas","offers":[{"title":"Default Title","offer_id":34485084160155,"sku":"0D4HMORP","price":37.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Serfas-Titan-Helmet-Light-15-Lumen.jpg?v=1755081022"},{"product_id":"serfas-light-rr-20l-seatstay-2-strap-black","title":"Serfas Seatstay 2 Strap Rear Light Black 20 L","description":"One 1\/2 watt super bright red LED, six 4mm red LEDs. Removable straps. Water resistant. 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When the power button is pressed it will put the light in the next longest running mode and it will restart the battery low alert until 10 minutes of runtime in the mode is reached. Repeat as necessary. Example: Going from highest mode to lowest mode at first beep could extend runtime up to 5 times. Light will emit beep sound repeatedly when last minute of runtime in the current mode is reached. While charging the light the power button will blink blue. When full charge is achieved light will beep to notify charging cycle is complete.","brand":"Serfas","offers":[{"title":"Default Title","offer_id":34485084881051,"sku":"16IMNEM6","price":75.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Serfas-Light-RR-40L-Thunderblast-Black.jpg?v=1755159589"},{"product_id":"serfas-light-rr-50l-thunderbolt-2-usb","title":"Serfas Light-RR 50L Thunderbolt-2 Usb","description":"The Serfas True Series light line was developed to be the best on the market. 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Sound will continue every minute. When the power button is pressed it will put the light in the next longest running mode and it will restart the battery low alert until 10 minutes of runtime in the mode is reached. Repeat as necessary. Example: Going from highest mode to lowest mode at first beep could extend runtime up to 5 times. While charging the light the power button will blink blue. When full charge is achieved light will beep to notify charging cycle is complete.","brand":"Serfas","offers":[{"title":"Default Title","offer_id":34485085143195,"sku":"R3SXQLU0","price":57.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Serfas-Light-RR-60L-Guardian-Blast-Black.jpg?v=1755081044"},{"product_id":"serfas-bottlecage-starfighter-nylon-black","title":"Serfas Bottlecage Starfighter-Nylon Black","description":"Manufactured from an extremely durable nylon composite, Road and MTB compatible. The flexible bottle retention system holds bottle firmly in place yet allows easy removal. Weight: 28 Grams.","brand":"Serfas","offers":[{"title":"Default Title","offer_id":34485088747675,"sku":"DKWRF42H","price":18.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Serfas-Bottlecage-Starfighter-Nylon-Black.jpg?v=1755081102"},{"product_id":"serfas-bottlecage-switch-hitter-side-black","title":"Serfas Bottlecage Switch-Hitter Side Black","description":"Serfas bottle cages are designed for performance and function; Comprised of a strong and incredibly lightweight Nylon composite, Serfas Switch-Hitter cages promise to hold your bottle securely. 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F.P.S. flat protection system reduces possibility of flat tires.\u003cbr\u003e\u003cbr\u003eApplication: City\/Trekking\u003cbr\u003eBead: Wire 60 TPI\u003cbr\u003eCapacity: 65 PSI\u003cbr\u003eWeight: 650g","brand":"Serfas","offers":[{"title":"Default Title","offer_id":34485560377499,"sku":"I1LGTM2H","price":27.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Serfas-Tyre-27-x-1_50-Drifter-City-with-Flat-Protection-System.jpg?v=1755160110"},{"product_id":"serfas-tyre-27x2-0-drifter-city-fps","title":"Serfas Tyre 27 x 2.0 Drifter City FPS","description":"Serfas' Best Selling Dual Sport Tyre One of our most popular tires, the Drifter gives you the best of both worlds because it is set up to handle the pavement and light duty trails. Keep them on the road or take them on your favorite dirt road. 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Top this all off with our Deep Grove™ design and you have a saddle that mixes a plush feel with the support that you need to make all your rides a blissful one. \r\n\r\n \r\n\r\n\r\n\r\nDual Density Base\r\n\r\nPatented ICS Comfort System\r\n\r\n30% More Gel than other saddles\r\n\r\nSteel Rails, Weighs 565 grams\r\n\r\nWaterproof Soflex Cover\r\n\r\n277mm X 175mm\r\n\r\n\r\n\r\nWARNING: Storing in direct sunlight for a prolonged period of time may cause irreparable damage to your E-Gel saddle. ","brand":"Serfas","offers":[{"title":"Default Title","offer_id":34485578236059,"sku":"Y4R3VMMG","price":82.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Serfas-Saddle-E-Gel-Dual-Density.jpg?v=1755082217"},{"product_id":"serfas-saddle-e-gel2-dualdens-wmn255x178","title":"Serfas Women's Saddle E-Gel Dual Density","description":"Serfas thought it was time for riders to make friends with their saddles. 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This means you can spend more time in the saddle without sacrificing comfort. \r\n\r\n\r\n\r\nDual Density Base with new Twin Bar Design\r\n\r\nPatented ICS Comfort System\r\n\r\nBest protection against numbness\r\n\r\nSteel Rails, Weighs 485 grams\r\n\r\nWaterproof, Breathable Microfiber Cover\r\n\r\n234mm X 178mm","brand":"Serfas","offers":[{"title":"Default Title","offer_id":34485580693659,"sku":"6684EIAF","price":64.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Serfas-Womens-Saddle-RX-Comfort.jpg?v=1755082231"},{"product_id":"serfas-saddle-tailbones-unisex-wmn","title":"Serfas Unisex Saddle Tailbones Comfort with Vinyl Cover","description":"The Serfas® Tailbones saddle line are the best in comfort and value. Simple effective design constructed from high quality materials. The Deep Groove™ design with four-way stretch fabric reduces numbness and chafing. 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