99 Bikes has a great range of creams to prevent chafe, creams to help sooth chafe and creams to help you warm up and recover. Apply chamois cream to your sensitive areas to prevent chafe so that you can enjoy your ride. While modern Bike shorts and Knicks have built in padding, chamois cream is the next step to ensure a comfortable ride. If you’re going on extra-long rides, or training on an indoor bike, a bit of chamois cream can take away the risk of chafe, because let's be honest, chafe is the worst.