{"title":"Deity","description":"\u003cp data-mce-fragment=\"1\"\u003eArmor against the corporate mentality, DEITY is a company built by riders for riders! With a lightweight product line designed for punishment, their relentless dedication to infiltrate the masses has created a company that is the reflection of a riders’ psyche, struggles, and passion. Deity provides a comprehensive range of premium hardware and components with cohesive designs and striking visuals.\u003c\/p\u003e","products":[{"product_id":"deity-knuckleduster-grips-lock-on-black-black","title":"Deity Lockjaw Lock-On Grips Black","description":"\u003cspan style=\"color: rgb(33, 43, 54); font-family: -apple-system, BlinkMacSystemFont, \" san francisco ui roboto neue sans-serif font-size:=\"\"\u003eOverwhelming demand for a diamond version of the renowned KNUCKLEDUSTER Grip lead Deity to the phenomenal feel of the LOCKJAW. 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Gone are the days of blown out hands and varying degrees of arm pump after a day on your new 35mm bore oversized super stiff handlebar.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:11pt\"\u003e\u003cspan style=\"line-height:107%\"\u003e\u003cspan style=\"font-family:Calibri,sans-serif\"\u003eThe Skywire Carbon Trail handlebar delivers the same level of strength and comfort you’ve come to expect from DEITY with a very specific focus on increased performance and time on the bike. We challenge you to experience the difference on the all new Skywire Carbon trail handlebar, perfectly spec’d at 800mm wide with 15mm and 25mm rise options for the custom feel you’ve come to expect.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e ","brand":"Deity","offers":[{"title":"Default Title","offer_id":34486056255643,"sku":"Y5PQCBS5","price":251.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Deity-Handlebar-Skywire-800x25-35-Clamp-Grn.jpg?v=1755083833"},{"product_id":"deity-grips-knuckleduster-blue-black-clamp","title":"Deity Knuckleduster Lock-On Grips Blue","description":"The grip of choice for World Cup style assassin and gloveless wonder, Sam Blenkinsop, the Knuckleduster embodies our attention to detail and our focus on function. 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The SLIMFIT delivers unmatched traction, durability, comfort, all in a thin package!","brand":"Deity","offers":[{"title":"Default Title","offer_id":42217071935727,"sku":"MRFR9JJT","price":50.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Deity-Slimfit-Lock-On-Grips-Pink-with-Black-Clamp.jpg?v=1755102849"},{"product_id":"deity-slimfit-lock-on-grips-purple-w-black-clamp","title":"Deity Slimfit Lock-On Grips Purple with Black Clamp","description":"The SLIMFIT is a Mountain Biker’s dream and the thinnest DEITY grip to date! The SLIMFIT is not only thin, but is also comfortable, sticky, and amazing for riders looking for a thin grip or technical feel. Built around a smart tapered internal sleeve that eliminates any chance for play once fully tapped onto your handlebar and coupled with the single bolt lock-on clamp. 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The SLIMFIT delivers unmatched traction, durability, comfort, all in a thin package!","brand":"Deity","offers":[{"title":"Default Title","offer_id":42217072001263,"sku":"CG7V02EY","price":50.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Deity-Slimfit-Lock-On-Grips-Purple-with-Black-Clamp.jpg?v=1755102851"},{"product_id":"deity-slimfit-lock-on-grips-stealth-w-black-clamp","title":"Deity Slimfit Lock-On Grips Stealth with Black Clamp","description":"The SLIMFIT is a Mountain Biker’s dream and the thinnest DEITY grip to date! The SLIMFIT is not only thin, but is also comfortable, sticky, and amazing for riders looking for a thin grip or technical feel. Built around a smart tapered internal sleeve that eliminates any chance for play once fully tapped onto your handlebar and coupled with the single bolt lock-on clamp. 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Built around a true concave profile that your feet sink into with our signature non-offset symmetrical platform for increased stability behind the spindle, 10 total pins (8 replaceable cr-mo pins and 2 molded pins per side), tried and true sealed bearings and DU bushing system and top tier nylon and glass fiber composite material creates a pedal that feels unlike anything on the market. 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Like an athlete’s ability to put their absolute best on the line day in and day out while scrutinizing every little opportunity to improve, the BLACKLABEL 800 is the absolute best the handlebar world has to offer.  By widening the center bore area we could increase strength while still delivering an incredibly comfortable, stable, and responsive feel that is unmatched.","brand":"Deity","offers":[{"title":"Default Title","offer_id":43767322738927,"sku":"RW0SJPDT","price":159.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Deity-Blacklabel-Handlebar-800X25mm-Black-wStealth-Graphics.jpg?v=1755110092"},{"product_id":"brendog-800-x-30mm-31-8-clamp-black-w-stealth","title":"Deity Brendog Handlebar 800X30mm - Black w\/Stealth Graphics","description":"Brendan Fairclough’s signature handlebar is an homage to the effortless style, grace and speed exemplified by Brendan’s every move. Brendan makes it look so easy, but as we all know his level of skill, flow and style takes a lifetime to sculpt. Not unlike the BF800 Brendog signature handlebar, which has been developed and tested on the World Cup DH circuit for almost three years to perfect the feel he demands for World Cup caliber speed! Utilizing Brendan’s preferred 8 degree backsweep with our favorite 5 degree upsweep gives this bar a more aggressive positioning to attack the gnarliest DH trails in the world. At an 800mm width and featuring a 30mm rise, our proprietary Gradient Butting Technology coupled with our Mono Heat Treatment Procedure delivers a handlebar that is more than 20% stronger than any other handlebar from our competition at this weight category.","brand":"Deity","offers":[{"title":"Default Title","offer_id":43767322771695,"sku":"AVF4DP2O","price":159.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Deity-Brendog-Handlebar-800X30mm-Black-wStealth-Graphics.jpg?v=1755110094"},{"product_id":"ridgeline-800-x-15mm-35mm-clamp-stealth","title":"Deity Ridgeline Handlebar 800X15mm, 35mm Clamp - Black w\/Stealth Graphics","description":"Our goal was to create the perfect trail bar that disappears beneath you while encouraging you to chase adventure and seek out new experiences wherever possible. We precisely targeted lower rise options at 15mm and 25mm with a stable width of 800mm for a more efficient and aggressive position on the bike. To do this we took an oversized 35mm bore platform and dispersed the load over an 800mm width. It was critical for us to keep the weight down without sacrificing strength. This is where our unique proprietary Gradient Butting Technology shines and gives DEITY the upper hand allowing us to remove excess material in areas of less stress and fatigue that can cause the stiff feeling commonly felt with other 35mm handlebars on the market. We can then add material to areas of greater stress and fatigue to increase the long term strength and durability giving you, the rider, more confidence to chase new experiences and forget about the gear beneath you.","brand":"Deity","offers":[{"title":"Default Title","offer_id":43767322837231,"sku":"AMUINOQC","price":159.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Deity-Ridgeline-Handlebar-800X15mm-35mm-Clamp-Black-wStealth-Graphics.jpg?v=1755110096"},{"product_id":"skywire-800-x-15mm-35mm-clamp-stealth","title":"Deity Skywire Handlebar 800 x 15mm, 35mm Clamp with Stealth Graphics","description":"After years of research and development dedicated to perfecting the 35mm bore handlebar, DEITY has created the best feeling carbon line of handlebars to date. Gone are the days of blown out hands and varying degrees of arm pump after a day on your new 35mm bore oversized super stiff handlebar. The Skywire Carbon Trail handlebar delivers the same level of strength and comfort you’ve come to expect from DEITY with a very specific focus on increased performance and time on the bike. We challenge you to experience the difference on the all new Skywire Carbon trail handlebar, perfectly spec’d at 800mm wide with 15mm and 25mm rise options for the custom feel you’ve come to expect.","brand":"Deity","offers":[{"title":"Default Title","offer_id":43767323066607,"sku":"SZM79ZQA","price":251.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Deity-Skywire-Handlebar-800-x-15mm-35mm-Clamp-with-Stealth-Graphics.jpg?v=1755110099"},{"product_id":"skywire-800-x-25mm-35mm-clamp-stealth","title":"Deity Skywire Handlebar 800 x 25mm, 35mm Clamp with Stealth Graphics","description":"After years of research and development dedicated to perfecting the 35mm bore handlebar, DEITY has created the best feeling carbon line of handlebars to date. Gone are the days of blown out hands and varying degrees of arm pump after a day on your new 35mm bore oversized super stiff handlebar. The Skywire Carbon Trail handlebar delivers the same level of strength and comfort you’ve come to expect from DEITY with a very specific focus on increased performance and time on the bike. We challenge you to experience the difference on the all new Skywire Carbon trail handlebar, perfectly spec’d at 800mm wide with 15mm and 25mm rise options for the custom feel you’ve come to expect.","brand":"Deity","offers":[{"title":"Default Title","offer_id":43767323099375,"sku":"4Q22EKMF","price":251.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Deity-Skywire-Handlebar-800-x-25mm-35mm-Clamp-with-Stealth-Graphics.jpg?v=1755110101"},{"product_id":"copperhead-31-8-stem-35mm-length-31-8-clamp-black","title":"Deity ‘Copperhead’ 31.8 Stem 35mm Length, 31.8 Clamp, Black Alloy","description":"Inspired by the sleek and deadly lines of a Copperhead snake, the sweeping centre channels of the Copperhead stem wrap around the entire stem to minimize material while delivering the strongest steerer mount stem on the market. Our goal with the Copperhead stem was to design a lighter sidekick to our beloved Cavity stem, but the results delivered a stronger, refined, and lighter superhero that we just could not break. All our designs are tested to failure, but the Copperhead just wouldn't give up. After millions of cycles on both stress and impact testing this stem stubbornly refused to give an inch. Deity is renowned for our focus on durability and the confidence we instil in our riders and customers. Our dedication to the symmetry between strength and weight is showcased in the perfect balance of style and function found in the Copperhead stem. Available in 35mm and 50mm lengths to get your cockpit perfectly set up.","brand":"Deity","offers":[{"title":"Default Title","offer_id":43767323197679,"sku":"69LJRKX1","price":165.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Deity-Copperhead-31_8-Stem-35mm-Length-31_8-Clamp-Black-Alloy.jpg?v=1755110104"},{"product_id":"copperhead-35-stem-35mm-length-35mm-clamp-black","title":"Deity ‘Copperhead’ 35 Stem, 35mm Length, 35mm Clamp, Black Alloy","description":"Inspired by the sleek and deadly lines of a Copperhead snake, the sweeping centre channels of the Copperhead stem wrap around the entire stem to minimize material while delivering the strongest steerer mount stem on the market. Deity is renowned for our focus on durability and the confidence we instil in our riders and customers. Our dedication to the symmetry between strength and weight is showcased in the perfect balance of style and function found in the Copperhead stem. Available in 35mm and 50mm lengths to get your cockpit perfectly set up.","brand":"Deity","offers":[{"title":"Default Title","offer_id":43767323230447,"sku":"4U8SKUIG","price":165.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0318\/7556\/3651\/products\/Deity-Copperhead-35-Stem-35mm-Length-35mm-Clamp-Black-Alloy.jpg?v=1755110105"},{"product_id":"copperhead-35-stem-50mm-length-35mm-clamp-black","title":"Deity ‘Copperhead’ 35 Stem, 50mm Length, 35mm Clamp, Black Alloy","description":"Inspired by the sleek and deadly lines of a Copperhead snake, the sweeping centre channels of the Copperhead stem wrap around the entire stem to minimize material while delivering the strongest steerer mount stem on the market. 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